Advertising on radio has consistently proven to be an effective and efficient medium to help generate brand awareness and grow business for a variety of companies and in a variety of geographical markets.
Local advertisers love radio. It reaches the right people, in the right numbers at the right time. With frequent airing of a radio commercial and listeners tuning in for hours at a time, it is possible to build a strong presence on the radio. The human voice is a powerful selling tool, conveying emotion and authority.
Promotions and offers work well because radio drives response. In fact, many listeners are also online and radio can be a great way to get people to go to your website.