Indore rose from a lowly 180 in 2015, to 25 in 2016, and finally to the number one rank among 434 cities in 2017. Indore made a hattrick in 2019 by securing 1st rank across the country and now named as the cleanest city of India.
Money4drive Advertising is working on the Swachh Bharat Awareness campaign for Indore with IMC for consecutive two years. IMC took advertising and branding as the core part of this campaign which resulted in increased awareness among the citizens and helped Indore to be No. 1 city in Swachh Bharat across the country. IMC roped with no. of Advertising agencies and NGOs to work with them for no. of advertisement and branding activities like wall painting, bus branding, hoarding, social media and hoarding, etc.
No. of teams is deployed for the creative branding and creative slogan which attracted people of the city to follow instruction. Innovative ideas like creating a song in the voice of a famous singer and playing it on loudspeaker while a garbage collection vehicle collects garbage. With the Tagline - “Swachh Indore, Swasth Indore”, IMC worked from a very small to the big aspect of Swachh Bharat. No. of initiatives like Separate dry and wet waste, waste management, clean toilets, Spot Fine on Littering, Spitting and no. of things has resulted in the changed attitude of the citizen. Thousands of beautifully painted toilets with cleanliness and facilities allowed the people to use the toilet and not to ___ in open.
No. of teams is deployed for the creative branding and creative slogan which attracted people of the city to follow instruction. Innovative ideas like creating a song in the voice of a famous singer and playing it on loudspeaker while a garbage collection vehicle collects garbage. With the Tagline - “Swachh Indore, Swasth Indore”, IMC worked from a very small to the big aspect of Swachh Bharat. No. of initiatives like Separate dry and wet waste, waste management, clean toilets, Spot Fine on Littering, Spitting and no. of things has resulted in the changed attitude of the citizen. Thousands of beautifully painted toilets with cleanliness and facilities allowed the people to use the toilet and not to ___ in open.
We executed this campaign on approx. 150 city buses in the city in 2018 and 2019. We also contributed to creative designing and content under the guidance of Ms. Rashmi. No. of themes was taken into account and implemented on various mediums. We painted lakhs sq.ft of walls around the city with no. of cleanliness slogans on it and it resulted in fantastic awareness among citizens. Out of Home (OOH) Advertising plaid, the main role in making the Swachh Bharat mission a successful campaign, mediums like Wall paintings, BillBoards, Slogans on the Auto, and Busses continuously triggered the public. Indore Municipal Corporation (IMC) also took the help of mediums like Local newspapers and Radio for defaming the people those who were rigid towards the cause. “Swachhta ki hattrick” was not only a tagline for Indore, but was also an emerging theme all over the city; similarly the campaign has to be done to prevent people from CoronaVirus.
Despite being the world’s second-most populous country with more than 1.3 billion people the government has tried its best to save people in this crisis by taking rapid actions to limit travel, by suspending Visas and quarantining all incoming travelers. One of the major steps of lockdown was taken back to back three times to save the country in this pandemic. Digital campaigns by the government, celebrities, brands, social influencers, every foundation are trying their best to motivate and influence humans to save themselves. Post lockdown when Folks will be on-street then the digital reminders will not work and the medium of communication needs to be shifted on the streets, mediums like Unipoles, Bus shelter, City bus full wrap, wall painting, auto banner, and Box hoardings have to be used for effective communication. The serious attempt of creating awareness about social distancing, maintaining proper hygiene, health, and safety has to be done.
This will be the most successful campaign across the city and will trigger people to be healthy and be safe.
Mr. Rajneesh Kasera, Additional Commissioner, IMC says in Feedback to Money4Drive Advertising contribution in SBM (Swachh Bharat Mission), Indore said “Money4Drive is one of the Ad Agency in the branding of SBM Campaign worked for various branding and beautification activities like Wall Painting, Wall Writing, Hoarding and Banner across the city and did very good work. He said they have taken a very good initiative in the work and also provided creative ideas and suggestions for the campaign.
